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1. Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were used in an automotive advertisement in the USA, using netnographic and document analysis methods. LÄS MER
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