Sökning: "Audrius Dobilinskas"
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1. Online Branding for SMEs: Media types, Channels and their Effectiveness
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis aims to identify online branding channels used by SMEs and determine which of those channels are the most effective. For this, a quantitative study of four SME brands is conducted and their online branding efforts analyzed. LÄS MER
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