Sökning: "Audrius Dobilinskas"

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  1. 1. Online Branding for SMEs: Media types, Channels and their Effectiveness

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Vaida Zakaite; Audrius Dobilinskas; [2014]
    Nyckelord :Online branding; SMEs Branding; Branding channels; Branding effectiveness; Google Analytics; Business and Economics;

    Sammanfattning : This thesis aims to identify online branding channels used by SMEs and determine which of those channels are the most effective. For this, a quantitative study of four SME brands is conducted and their online branding efforts analyzed. LÄS MER