Sökning: "Bambi Silvendoin"

Hittade 1 uppsats innehållade orden Bambi Silvendoin.

  1. 1. Folklighet - Trovärdig Kommersialism Inom Kulturnäringarna

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Bambi Silvendoin; Amelie Sandström; [2012]
    Nyckelord :Commercialism; Cultural Capital; Folksiness; Identity; Credibility;

    Sammanfattning : Cultural organizations set on capitalizing on artistic ideas are subject to an industry specific economic condition that requires a balance of art and commerce; two opposites reflecting credibility and non-credibility. Hence, commercialization of the cultural industries implies non-credibility in an industry insisting on symbolizing the opposite. LÄS MER