Sökning: "digital self-branding"

Hittade 4 uppsatser innehållade orden digital self-branding.

  1. 1. Self-branding on elite level : How female athletes use social media for empowerment

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Stephanie Wiebach; [2022]
    Nyckelord :social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Sammanfattning : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. LÄS MER

  3. 2. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

    Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Meagan Nouis; [2020]
    Nyckelord :Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

    Sammanfattning : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. LÄS MER

  4. 3. Understanding Self-Branding in the Digital Age: Insights for Swedes

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Evelina Lidman; Annika Romell; [2019]
    Nyckelord :self-branding; digitalisation; social media; self-employed; changing economy;

    Sammanfattning : Problem: A changing economy bears many implications; precarity within employment, the restructuring of concepts, management of activities and the employment of tools reinforcing security. As a measure to procure and preserve employment in the modern market self- branding has been proposed. LÄS MER

  5. 4. Students' perceptions of online personal branding on social media sites

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Benjamin Gonne-Victoria; Guillaume Lécuellé; Nagisa Sasaki; [2017]
    Nyckelord :Personal branding; Online personal branding; Self-branding; Non-professionally and professionally oriented social media; Online platforms; Online presence; Digital footprint; Cybervetting.;

    Sammanfattning : This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. LÄS MER