Sökning: "Beatrice Poljakovic"
Hittade 1 uppsats innehållade orden Beatrice Poljakovic.
1. Wine and dine, or a fine? : A multiple case study on how Swedish companies build and manage B2B guanxi in China
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Since Sweden’s home market is relatively small, companies are forced to engage in international business. Researchers have stressed that companies with a small home market should find new markets to gain benefits which companies with large home markets possess. LÄS MER
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