Sökning: "Beatrice Ursing"

Hittade 2 uppsatser innehållade orden Beatrice Ursing.

1. 1. Brands Mobilising Sustainable Consumption by Craft

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Evianna Sipilä; Beatrice Ursing; [2023]
   Nyckelord :slow fashion; craft consumer; prosumers; environmental sustainability; social sustainability; Business and Economics;

   Sammanfattning : The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. LÄS MER

3. 2. Sustainable Marketing in Fast Fashion A quantitative reseach investigating sustainable marketing strategies´impact on consumer behavior

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Emelie Paulsson; Beatrice Ursing; [2021-02-12]
   Nyckelord :;

   Sammanfattning : .... LÄS MER