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Visar resultat 1 - 5 av 33 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Demand Forecasting of Automobile Spare Parts after the End-of-Production - A review of demand forecasting models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Abid Ali; Arosha Ratnayake; [2023-07-03]
    Nyckelord :Demand forecasting; Spare parts; Automobile; End-of-Production EOP ; PRISMA; AHP; MCDM;

    Sammanfattning : Demand forecasting of spare parts plays a crucial role in automobile industry where it generally requires a significant attention in controlling inventory. It is possible to maintain an optimal stock level when there is a continues supply at the Original Equipment Manufacturers (OEMs). LÄS MER

  3. 2. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Larsson; Gustav Hansson; Alice Smygegård; [2022]
    Nyckelord :Greenwashing; Attitude formation; Attitude; ABC-model; Affect; Behavior; Cognition; Hierarchy of affects; Fast fashion;

    Sammanfattning : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. LÄS MER

  4. 3. Secret sustainability: A case study of why a company might go silent with its green achievements

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Antonia Alan; Jenny Trolläng; [2022]
    Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

  5. 4. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amina Catic; Melissa Todorovska; [2021]
    Nyckelord :Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

    Sammanfattning : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. LÄS MER

  7. 5. Reuse within the Business of Children's Toys : Contributing to a more circular and economically stable playtime

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Ella Kurland; Emelie Lundström; [2021]
    Nyckelord :;

    Sammanfattning : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm. The project was conducted on the behalf of Micki Leksaker AB,with the purpose to develop a service that promotes a more sustainable lifestyle and consumption of children’s toys. LÄS MER