Sökning: "Amina Catic"

Hittade 1 uppsats innehållade orden Amina Catic.

  1. 1. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amina Catic; Melissa Todorovska; [2021]
    Nyckelord :Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

    Sammanfattning : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. LÄS MER