Sökning: "Cecilia Mannerbro"

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  1. 1. Determinants of the demand for eco-labelled milk and fair trade coffee

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Cecilia Mannerbro; Gabriel Wallin; [2007]
    Nyckelord :Eco-labelled; Fairtrade; Demand; Signalling; Altruism;

    Sammanfattning : This thesis examines the determinants of the demand for eco-labelled milk and fair trade coffee with regards to egoistic, altruistic and signalling of altruism motives as well as socio-economic background factors. A survey was conducted in Stockholm city generating 187 completed questionnaires. LÄS MER