Sökning: "Christian Rost"

Hittade 3 uppsatser innehållade orden Christian Rost.

  1. 1. Profit for the poor : Sustainable Market Development in BOP Markets

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Christian Rost; Erik Ydrén; [2006]
    Nyckelord :Entrepreneurship; Emerging Countries; Private sector; Poverty;

    Sammanfattning : There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market. LÄS MER

  3. 2. Profir for the poor : Sustainable market development in BOP-markets

    Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Christian Rost; Erik Ydrén; [2006]
    Nyckelord :Entrepreneurship; private sector; emergin countries; BOP markets; Bottom of the pyramid; Mexico;

    Sammanfattning : There are 4 billion poor living on 2 dollars or less per day that make up the bottom of the economic pyramid (BOP). If a company calculates their aggregated purchasing power they could be a huge and profitable market. LÄS MER

  4. 3. Förändring av varumärken

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Oskar Hemström; Richard Innala; Christian Rost; [2005]
    Nyckelord :Brand; Repositioning; Revitalizing; Change; Varumärke; Ompositionering; Revitalisering; Förändring;

    Sammanfattning : This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand. LÄS MER