Sökning: "Color Me Rad"

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  1. 1. Radical Networks, A case study on the value of social network and social capital in an international event firm

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Henric Atterfors; Jonas Östlund; [2014-12-12]
    Nyckelord :Event Management; Social Capital; Social Networks; Born Globals; Internationalization; fun-run industry; Color Me Rad;

    Sammanfattning : The social dimension is the essence of the event industry, not only for the participants but also as a managerial aspect. The value of social networks and social capital has shown to be a key resource for large parts of the internationalizing event firms’ operations on all levels, ranging from top management to local executors. LÄS MER