Sökning: "Consumer Reluctance to Innovations"
Hittade 2 uppsatser innehållade orden Consumer Reluctance to Innovations.
1. An Innovation Resistance Theory Perspective on Sustainable Fashion
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. LÄS MER
2. Contactless mobile payments in Europe : Stakeholders´ perspective on ecosystem issues and developments
Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : A progressive shift from cash and card –based in-store payments, towards contactless mobile payments, is currently in the making on the European market. This shift would imply payments in stores to be performed in a fast, simple, secure and preferably less costly manner, between a consumer´s mobile phone and a merchant´s payment terminal. LÄS MER