Sökning: "Crowdvoting"

Hittade 1 uppsats innehållade ordet Crowdvoting.

  1. 1. Convincing Crowdvoting Campaigns - The Persuasive Characteristics of New Venture Crowdvoting Campaigns

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Edvin Sjökvist; Simon Blackman; [2022]
    Nyckelord :Crowdvoting; Persuasion; Elaboration Likelihood Model; Endorsement; Crowdfunding;

    Sammanfattning : Today, many entrepreneurs turn to online crowdsourcing platforms to acquire resources and support for their ventures. While the pursuit of financial capital through crowdfunding platforms has received much attention from researchers, the pursuit of non-financial support has grown significantly in importance among new ventures. LÄS MER