Sökning: "Cui Yu"

Hittade 3 uppsatser innehållade orden Cui Yu.

  1. 1. A mapping of the ethical, cultural and psychological aspects of attitudes towards Cosmetic Surgery Tourism

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Yu Fan Cui; Maria Kalaridi; Andreea Lita; [2022]
    Nyckelord :cosmetic surgery tourism; psychology; society; media culture; utilitarian ethics; ageism; constructivist grounded theory; positive aging; attitudes; evolution;

    Sammanfattning : This qualitative research maps the attitudes of the cosmetic surgery tourism stakeholders towards the phenomenon from their ethical, cultural and psychological aspects. Utilitarianism, media culture and mental health state that leads to the decision to experience cosmetic tourism, inform the investigation of the aforementioned aspects. LÄS MER

  3. 2. Internal factors affecting the organizational internationalization process : Evidence from Huawei case study

    Master-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :cui yu; ting zhang; [2010]
    Nyckelord :Internationalization; Entrepreneur; Corporate Culture; Organizational Human Resource Management;

    Sammanfattning : The relevance of global economy are being enhanced day by day, organizational internationalization is becoming more and more important nowadays. Many companies have stated their internationalization process, but not all of them are successful. LÄS MER

  4. 3. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Cui Yu; Ting Zhang; [2009]
    Nyckelord :culture; cross-culture; marketing strategy; fast food industry;

    Sammanfattning : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. LÄS MER