Sökning: "Daniel Midvik"

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  1. 1. DEVELOPING A DISTRIBUTION NETWORK

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :DANIEL MIDVIK; CHRISTIAN HENRIKSSON; [2003]
    Nyckelord :distribution network; long-term relationship; Volvo Construction Equipment; price sensitivity; dynamic; trust and commitment;

    Sammanfattning : India is a complex country to operate within for an international MNC and it was not until recently the government initiated reforms to deregulate in order to attract foreign direct investment. Due to the dynamic environment and lack of institutional setting it is of high importance that the relationships with the different actors function efficiently in order to cope with organisational change caused by the dynamics in the business environment. LÄS MER