Sökning: "Ebba Frigell"

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  1. 1. Match Me If You Can! Business Graduates’ Engagement with Employer Brands on Social Networking Sites

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Linda Arnason; Ebba Frigell; [2014-12-05]
    Nyckelord :Social media; Social networking sites; LinkedIn; Facebook; Employer Brands; Engagement; Engagement Behavior; the Uses Gratifications Approach; U G; Gratifications sought;

    Sammanfattning : Purpose – The purpose of this paper is to study the gratifications business graduates seek when engaging with employer brands on the Social Networking Sites (SNSs) LinkedIn and Facebook. Research Design – The study is anchored in the Uses and Gratifications (U&G) approach, commonly applied for research on antecedents to engagement through different media. LÄS MER