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1. Match Me If You Can! Business Graduates’ Engagement with Employer Brands on Social Networking Sites
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose – The purpose of this paper is to study the gratifications business graduates seek when engaging with employer brands on the Social Networking Sites (SNSs) LinkedIn and Facebook. Research Design – The study is anchored in the Uses and Gratifications (U&G) approach, commonly applied for research on antecedents to engagement through different media. LÄS MER
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