Sökning: "Gratifications sought"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Gratifications sought.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

3. 2. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Sergio J. Abuin; [2023]
   Nyckelord :video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

   Sammanfattning : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. LÄS MER

4. 3. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Caroline Werenberg; [2023]
   Nyckelord :Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Sammanfattning : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. LÄS MER

5. 4. Bara ny teknik eller faktiskt annorlunda? : En kvalitativ studie av VR-användares behov och tillfredställelser.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Mohamed Hassan; [2022]
   Nyckelord :Virtual Reality; uses and gratifications; medium theory; VR-headset; VR; Metaverse.;

   Sammanfattning : The purpose of this thesis is to present the different needs that can arise before VR use,and gratifications obtained by consumption. This includes finding out what media content users consume in VR, their motivations for why they consume the selectedcontent, how the choice of VR before other medium affects situations or interaction, and they feel after a session in virtual reality. LÄS MER

7. 5. Consumer preferences in video streaming

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Théo Dolou; Clara Jacoud; [2022]
   Nyckelord :Video streaming; consumer preferences; Uses and Gratifications Theory;

   Sammanfattning : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. LÄS MER