Sökning: "in-game advertising"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden in-game advertising.

  1. 1. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  3. 2. Investigation of Embedded Brand Placement within Esports

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Carl Alexandros Lundberg; Lola Smith; [2021]
    Nyckelord :esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Sammanfattning : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). LÄS MER

  4. 3. Effects of in-game advertising on brand awareness in virtual reality game interactions

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Savvas Papadopoulos; [2020]
    Nyckelord :In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

    Sammanfattning : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. LÄS MER

  5. 4. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

    Master-uppsats, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Wenkai Han; [2019]
    Nyckelord :;

    Sammanfattning : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. LÄS MER

  7. 5. Reklam i spelvärlden

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Elias Lindström; [2019]
    Nyckelord :spel; reklam; in-game advertising; LC4MP; reklamtavla; pop-up;

    Sammanfattning : Denna undersökning behandlade ämnet IGA (in-game advertising). 8 undersökningsdeltagare spelade ett 2D-platformer-spel som innefattade två reklamtyper: en reklamtavla och en pop-up-reklam, som båda visade stillbildsreklam för fiktiva spel. LÄS MER