Sökning: "Ebba Lövström"

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  1. 1. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ebba Lövström; Emma Abrahamsson; [2023]
    Nyckelord :Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

    Sammanfattning : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. LÄS MER