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1. 1. Kan försvar leda till fördärv? : En undersökning av diskrepanser i kriskommunikation och dess effekter i fallet Swedbank

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Ebba Ulfberg; Maximilian Haglund Holst; [2019]
   Nyckelord :aspirational talk; swedbank; kriskommunikation; CSR; corporate hypocrisy; Swedbank;

   Sammanfattning : Within communication research, the field concerning Corporate Social Responsibility (CSR) has produced theories concerning aspirational talk, where an organisation’s contradictions between the communicated aspirations when it comes to CSR-behavior and their actual behavior have differed, and thus led to feelings of cynicism towards the company and beliefs of corporate hypocrisy. During the last few years, Sweden has seen an increase in the uncovering of money laundering in its national banks. LÄS MER