Sökning: "Edward Dahlbäck Rörström"

Hittade 2 uppsatser innehållade orden Edward Dahlbäck Rörström.

1. 1. Analysing market strategies of commercial broadcasters in a changing environment

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Marina Visintini; Edward Dahlbäck Rörström; [2014]
   Nyckelord :Television Industry; Media Digitisation; Commercial Broadcasters;

   Sammanfattning : The digitisation of the media industry has caused a strong decentralisation of logics of the past, towards more open, flexible structures, bringing about both opportunities and challenges. Within the market where Swedish commercial broadcasters operate, 2014 brought about great disruption in video consumption and advertising patterns. LÄS MER

3. 2. Word of Nextopia - en djupare förståelse av Nextopia och hur det påverkar Word of mouth

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Lundin; Edward Dahlbäck Rörström; [2012]
   Nyckelord :word of mouth; electronic word of mouth; nextopia; third-person effect;

   Sammanfattning : The purpose of this study is to further develop the understanding of Nextopia, the belief that the next product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a manipulated time frame. LÄS MER