Sökning: "William Hermansson"

Hittade 2 uppsatser innehållade orden William Hermansson.

1. 1. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Jacob Wellershaus; William Hermansson; [2020]
   Nyckelord :Endorsement; Elaboration Likelihood Model; Fintech; Trust;

   Sammanfattning : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. LÄS MER

3. 2. Paradoxala normer: En undersökning av Generation Y:s arbetstid

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Nellie Bössa; William Hermansson; [2018]
   Nyckelord :Generation Y; Millennials; Ideal Worker; Work-Life Balance; Work Hours;

   Sammanfattning : In 1930 John Maynard Keynes predicted that westerners a hundred years later would not need to work more than 15 hours a week due to technological breakthroughs. However, the reality stands in stark contrast to his prediction. Working hours have increased in recent years, especially in professional industries. LÄS MER