Sökning: "Marina Visintini"

Hittade 1 uppsats innehållade orden Marina Visintini.

  1. 1. Analysing market strategies of commercial broadcasters in a changing environment

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Marina Visintini; Edward Dahlbäck Rörström; [2014]
    Nyckelord :Television Industry; Media Digitisation; Commercial Broadcasters;

    Sammanfattning : The digitisation of the media industry has caused a strong decentralisation of logics of the past, towards more open, flexible structures, bringing about both opportunities and challenges. Within the market where Swedish commercial broadcasters operate, 2014 brought about great disruption in video consumption and advertising patterns. LÄS MER