Sökning: "Elise Kaloyanova"

Hittade 1 uppsats innehållade orden Elise Kaloyanova.

  1. 1. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
    Nyckelord :Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

    Sammanfattning : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. LÄS MER