Sökning: "Elvar Olafsson"

Hittade 2 uppsatser innehållade orden Elvar Olafsson.

  1. 1. Rebranding a disgraced organization: A case study of the Icelandic banks

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elvar Olafsson; [2010]
    Nyckelord :Management of enterprises; Customers perception of Image Reputation; Corporate Visual Identity; Corporate Social Responsiveness; Rebranding; Disgraced Organizations; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this thesis is to gain understanding of rebranding of a disgraceful organization. It will be a modest attempt gain insight into customer’s perception of a changed identity and how it affects the organization’s image and reputation... LÄS MER

  3. 2. Identifying with fun and family in the time of changes and downsize

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elvar Olafsson; Ellert Örn Erlingsson; [2009]
    Nyckelord :Cultural family metaphor; Resistance; Cynicism; Organizational identity; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Identifying with fun and family in the time of changes and downsize. Seminar date: June 1st, 2009 Course: Masters thesis in Business Administration Programme for Managing People, Knowledge and Change, 15 University Credit Points (15 ECTS). LÄS MER