Sökning: "Emilia Eckerholm"

Hittade 2 uppsatser innehållade orden Emilia Eckerholm.

1. 1. The brand we love hate - The Ryanair Case

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Louise Hägg; Emilia Eckerholm; Ina Affroukh; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Linnea Svensson; Amanda Nordlander; Emilia Eckerholm; Isabell Schönström; [2021]
   Nyckelord :Cultural branding; iconic brands; packaging design; brand equity; brand identity.; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. LÄS MER