Sökning: "iconic brands"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden iconic brands.

  1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER

  3. 2. English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Agnes Björkman; Emma Larsson; [2022]
    Nyckelord :Cultural branding; iconic brands; identity brands; Arsenal F.C.; Manchester City F.C.; Newcastle United F.C.; English football clubs; Social Sciences;

    Sammanfattning : Arsenal F.C., Manchester City F.C. LÄS MER

  4. 3. Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thiago Costa; Alaa Eldin Helal; Hany Wulandari; [2022]
    Nyckelord :Brand Management; Iconic Brands; Absolut; Sustainability; Corporate Brand Identity; Identity Matrix; Relevance; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 4. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER

  7. 5. Fill up the bottle with iconic liquid: a qualitative research conceptualising iconic packaging

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linnea Svensson; Amanda Nordlander; Emilia Eckerholm; Isabell Schönström; [2021]
    Nyckelord :Cultural branding; iconic brands; packaging design; brand equity; brand identity.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to investigate how a brand’s packaging design becomes iconic through entering pop culture/art. Design/methodology/approach: This paper is of qualitative nature, based on a traditional literature review along with multiple case-study research. LÄS MER