Sökning: "Hany Wulandari"

Hittade 2 uppsatser innehållade orden Hany Wulandari.

1. 1. Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Thiago Costa; Alaa Eldin Helal; Hany Wulandari; [2022]
   Nyckelord :Brand Management; Iconic Brands; Absolut; Sustainability; Corporate Brand Identity; Identity Matrix; Relevance; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hany Wulandari; Nida Tanveer; [2022]
   Nyckelord :Social Media Influencers SMI ; SMI’s credibility; brand image; brand self-congruence; purchase intentions.; Business and Economics;

   Sammanfattning : This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. LÄS MER