Sökning: "Alaa Eldin Helal"
Hittade 2 uppsatser innehållade orden Alaa Eldin Helal.
1. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. LÄS MER
2. Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
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