Sökning: "SMI’s credibility"

Hittade 5 uppsatser innehållade orden SMI’s credibility.

1. 1. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
   Nyckelord :Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

   Sammanfattning : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. LÄS MER

3. 2. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :My Bui; Anh Tran; [2022]
   Nyckelord :purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Sammanfattning : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. LÄS MER

4. 3. A qualitative content analysis of social media influencers' credibility

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Louise Jurgell; Ida Davidsson; Isabelle Nilsson; [2019]
   Nyckelord :Influencer; Credibility; SMI;

   Sammanfattning : The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. LÄS MER

5. 4. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Valentin Granjon; Romain Benedic; [2017]
   Nyckelord :Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

   Sammanfattning : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. LÄS MER

7. 5. Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Jessica Erstadius; Johanna Larsson; [2016]
   Nyckelord :SMI; sociala medier; influencer; corporate-sponsored posts; trust; attitudes; credibility; SMI; sociala medier; influencer; företagssponsrade inlägg; förtroende; trovärdighet; attityder;

   Sammanfattning : Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. LÄS MER