Sökning: "Louise Jurgell"

Hittade 1 uppsats innehållade orden Louise Jurgell.

  1. 1. A qualitative content analysis of social media influencers' credibility

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Louise Jurgell; Ida Davidsson; Isabelle Nilsson; [2019]
    Nyckelord :Influencer; Credibility; SMI;

    Sammanfattning : The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. LÄS MER