Sökning: "Evgenija Andonova"

Hittade 1 uppsats innehållade orden Evgenija Andonova.

1. 1. Kulturella utmaningar vid internationella affärsrelationer : En kvalitativ studie som undersöker svenskars upplevelser av brasiliansk affärskultur

   Kandidat-uppsats, Södertörns högskola

   Författare :Evgenija Andonova; Isabella Liborio Åkerström; [2023]
   Nyckelord :Internationella affärsrelationer; Kulturdimensioner; Kultur; Affärskultur; Nätverk; Psykiskt avstånd.;

   Sammanfattning : International business relationships provide an opportunity for companies to expand and grow in foreign markets, however it is not always easy to collaborate and create long-term relationships with international partners when challenges arise along the way. The purpose of the study is to increase the understanding of cultural challenges in an international business relationship, with the following question; what cultural challenges do Swedes experience in their international business relationships with partners from Brazil and how can these cultural challenges be handled? This work has a theoretical frame of reference based on three theories: Hofstede's cultural dimensions, psychic distance and the network model. LÄS MER