Sökning: "FGC"

Visar resultat 1 - 5 av 11 uppsatser innehållade ordet FGC.

  1. 1. Är betald UGC det nya sättet att göra reklam på?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sara Melgar; Madeleine Tran; Linnea Bengtsson; [2024]
    Nyckelord :Varumärkesattityder; Brand Equity; Förtroende; UGC; FGC; Business and Economics;

    Sammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER

  2. 2. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Muhammad Usman Anwar; Usman Younis; [2023]
    Nyckelord :Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Sammanfattning : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. LÄS MER

  3. 3. Exploring School Health Counsellor's Knowledge And Cultural Competence On Female Genital Cutting In Sweden. A Qualitative Study.        

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för socialt arbete, kriminologi och folkhälsovetenskap

    Författare :Suhad Said Mohamed; [2023]
    Nyckelord :Female Genital Cutting; School health counsellors; Cultural Competence; Factual knowledge; special school program;

    Sammanfattning : This qualitative study explores the factual knowledge base and cultural competence of school health counsellors regarding Female Genital Cutting (FGC) in a school setting in Sweden. Through four semi-structured interviews, the research explored participants’ understanding of FGC and their cultural competence in addressing this sensitive issue. LÄS MER

  4. 4. The effects of female genital mutilation among teenage girls and young women in Nigeria.

    Master-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Författare :Rita Keredei; [2022]
    Nyckelord :Female Genital Cutting FGC ; Non-governmental organisation NGO ; perception; legislation; awareness; Gender-Based Violence GBV ; practice; UNICEF; World Health Organisation WHO ; traditional; women; health; girls; circumcision.;

    Sammanfattning : Female genital cutting is a problem that has taken several dimensions and continues to be practiced despite enormous efforts and resources invested by governments,non-governmental organizations (NGOs) and other stakeholders to ensure that the practice is discontinued worldwide. This study was conducted with the primary objective of assessing the views and perceptions of NGOs on the practice of female genital cutting in Nigeria. LÄS MER

  5. 5. Association between maternal level of education and female genital cutting in 1-14 years girls in Egypt. A secondary analysis of the 2014 Egypt Demographic and Health Survey.

    Master-uppsats, Uppsala universitet/Institutionen för kvinnors och barns hälsa

    Författare :Eman Ali; [2021]
    Nyckelord :female genital cutting; female genital mutilation; FGM C; maternal education; Egypt;

    Sammanfattning : Background Female genital cutting (FGC) is a persistent issue of global concern that carries various healthrisks on women and girls. FGC is almost universal in Egypt and despite continuous efforts, the decline of the practice is unsatisfactory. LÄS MER