Sökning: "Fashion luxuries"

Hittade 2 uppsatser innehållade orden Fashion luxuries.

  1. 1. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Dawei Guo; Zhikun Liu; [2016]
    Nyckelord :Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Sammanfattning : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. LÄS MER

  3. 2. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Suvi Lukkarinen; Wei Xing; [2012]
    Nyckelord :uxury consumer behaviour; China; Finland; comparative study;

    Sammanfattning : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. LÄS MER