Sökning: "Fenty Beauty"

Hittade 2 uppsatser innehållade orden Fenty Beauty.

  1. 1. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sabrina Lungwitz; Maja Sjöstrand; [2022]
    Nyckelord :Socio-Political Activism; Brand Activism; Brand Authenticity; Brand Scepticism; Incumbent Brands; Challenger Brands; Cosmetics Industry; Business and Economics;

    Sammanfattning : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. LÄS MER

  3. 2. Can Postcolonialism and Neoliberalism Reveal All? : Understanding Celebrity Humanitarianism through a Case Study on Rihanna and Fenty Beauty

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Nina Huovinen; [2021]
    Nyckelord :Celebrity humanitarianism; theory testing; case study; Rihanna; Fenty Beauty; Corporate Social Responsibility;

    Sammanfattning : Celebrity humanitarianism has become a notable field of research within Communication for Development. Largely built around case studies of individual celebrities engaging in the development and humanitarian fields, mostly postcolonial and neoliberal critique has been put forth regarding the effects of such engagements. LÄS MER