Sökning: "Frederique Krop"

Hittade 2 uppsatser innehållade orden Frederique Krop.

1. 1. City rebranding through co-creation with the residents - the case of Amsterdam

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Frederique Krop; Effrosyni Tigka; [2016]
   Nyckelord :Amsterdam; City Rebranding; Stakeholders; Residents; Amsterdam Marketing; Co-Creation; Place Satisfaction; Business and Economics;

   Sammanfattning : Purpose: There has been a lot of research about city rebranding, however in the realm of tourists and businesses as stakeholders. The aim of this study is to investigate the involvement of residents in the city brand as part of rebranding. LÄS MER

3. 2. Mythical Branding and Crisis Management - The case of Santa Claus Village

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Michelle Volbeda; Michèle Schiermann; Frederique Krop; [2015]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER