Sökning: "Fredric Dahlblom"

Hittade 2 uppsatser innehållade orden Fredric Dahlblom.

1. 1. Big Data in the Telecom Industry - A Study of How Big Data Affects Innovativeness and Market Dynamics

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Claes Dalén; Fredric Dahlblom; [2014]
   Nyckelord :Big data; Market representations; Market practices; Market dynamics; innovation;

   Sammanfattning : Companies and authorities have captured huge amounts of information for decades. But during recent years the amounts of accessible and analyzable data have exploded, giving rise to the term Big data. LÄS MER

3. 2. En djupdykning i reklamundvikelse

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Michel Dahlberg Traore; Fredric Dahlblom; [2012]
   Nyckelord :negative priming; clutter; recognition; cheeriness;

   Sammanfattning : This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. LÄS MER