Sökning: "Funding rhetorics"

Hittade 1 uppsats innehållade orden Funding rhetorics.

  1. 1. Crowdfunding Rhetorics - A quantitative study on rhetorics used in crowdfunding pitch videos

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ludvig Segelmark; Monika Ocieczek; [2014]
    Nyckelord :Crowdfunding; Reward-based crowdfunding; Donation-based crowdfunding; Funding rhetorics; Pitch video;

    Sammanfattning : Crowdfunding as a global phenomenon is gaining momentum and establishing its market role as a new source of funding. Both as a complement and a substitute to traditional funding. However, the market is still in its infancy, constantly evolving and little research has been done on the subject, especially on the Swedish market. LÄS MER