Sökning: "Global strategy formulation"

Visar resultat 21 - 24 av 24 uppsatser innehållade orden Global strategy formulation.

  1. 21. National Cultures in Strategy Management : Product Strategy Formulation

    Magister-uppsats, Institutionen för ekonomi

    Författare :Rajkumar Ragupathy; [2009]
    Nyckelord :Cultural synthesis; national culture; strategy formulation;

    Sammanfattning : Aim: The aim of this research is to formulate India market product strategy for the global multinational corporate Vodafone Inc., Investigate the influence of national cultures in strategy formulation. Applying cultural synthesis in the strategy formulations for target markets. LÄS MER

  3. 22. Varumärkeshantering vid företagsförvärv i designbranschen

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Mona Andersson; [2008]
    Nyckelord :Varumärkeshantering; Företagsförvärv;

    Sammanfattning : Background: The design industry is relatively immature in Sweden but large on the international market, where companies have used services from industrial design firms for a long time. Companies incresignly realise that design is an efficient mean to gain competitive advantages on the market. LÄS MER

  4. 23. The formulation and interpretation of global IS/IT-strategies : A study of Swedish-Argentinean Coalitions

    Magister-uppsats, IHH, Informatik

    Författare :Matilda Hannäs; [2005]
    Nyckelord :IS IT strategy; IT; IS; IM; strategy; culture and global strategy;

    Sammanfattning : Background: The notion of IT strategies has changed during recent years, because our perspectives towards IT in the organizations have changed. We expect IT to be fulfilling business goals and lever-age business opportunities and we have strengthened the role of IT in the supply chain. LÄS MER

  5. 24. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    Magister-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Beata Faracik; [2002]
    Nyckelord :Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Sammanfattning : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. LÄS MER