Sökning: "Global strategy formulation"

Visar resultat 11 - 15 av 24 uppsatser innehållade orden Global strategy formulation.

  1. 11. Approaching talent in the workplace : Practitioner definitions and strategic implications

    Master-uppsats, Linköpings universitet/Pedagogik och sociologi

    Författare :Filip Eriksson; [2019]
    Nyckelord :;

    Sammanfattning : Purpose – To study HR practitioners’including managers’subjective definitions of talent, and its possible influence and implications if any on talent management strategy in acorporation. Design/methodology/approach – Qualitative study using one-on-one and group interviews in combinationwith participation observation. LÄS MER

  3. 12. Exploratory study of market entry strategies for digital payment platforms

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Anna Marcinkowska; [2018]
    Nyckelord :Market entry; strategy; digital payment platform; platform; network effects; first mover; late entrant; early follower; klarna; swish; paypal; seqr; wywallet; homing costs; switching costs; internationalization; bankid; bank-id; cashless society; timing of entry; one-sided; two-sided; multi-sided; NFX; cross-side; cross side; same-side; same side; subsidy-side; subsidy side; money-side; money side; secondary data analysis; degrees of navigation; navigational degrees; content; cognitive load; application; mobile payment; mobile wallet;

    Sammanfattning : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. LÄS MER

  4. 13. The International Business Strategy of Chinese MNCs : How Chinese large private MNCs develop their international business strategy to achieve competitive advantages in culturally different markets

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Hongyu Mao; Xinmiao Zhang; [2016]
    Nyckelord :Internationalization; Chinese MNCs; International business strategy; Resource-based view; Cultural distance.;

    Sammanfattning : Background: Influenced by internationalization, more MNCs are seeking business opportunities in global markets, including Chinese MNCs. Under such circumstances, the authors find the research topic relating the international business strategies of Chinese MNCs. LÄS MER

  5. 14. Swedish Fashion Companies - An analysis of international expansion strategies

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Christoffer Bäckström; Mick Bauer; [2013-04-02]
    Nyckelord :International expansion strategy; fashion industry; clothing retailer; expansion; strategy; domestic market; international market; fashion company; Gina Tricot; H M; Nudie Jeans Co;

    Sammanfattning : This thesis aims to explore Swedish fashion companies’ strategies applied to expansions abroad and to identify factors of success and failure. It analyzes empirical results from interviews, with representatives from three Swedish fashion companies, Gina Tricot, H&M and Nudie Jeans, about their international expansion strategies and compare them with theory of the topic. LÄS MER

  7. 15. Att välja sourcingstrategi: vad har konjunkturen med det att göra? : En empirisk studie av svenska tillverkningsföretag

    Magister-uppsats, Företagsekonomi

    Författare :Linda Larsson; Katarina Fredriksson; [2012]
    Nyckelord :sourcing; strategi; konjunktur; värde; dynamisk;

    Sammanfattning : Bakgrund: Konkurrensen för svenska tillverkningsföretag finns på både global och lokal nivå idag, något som gör det viktigare för företag att hålla hög effektivitet. Det försvåras av den ökade dynamiken på marknader och oväntade konjunktursvängningar som leder till en ökad osäkerhet för företag. LÄS MER