Sökning: "Global strategy formulation"
Visar resultat 16 - 20 av 24 uppsatser innehållade orden Global strategy formulation.
16. Globalization vs Localization : En fallsstudie om Scanias marknadsföringsstrategier i Sydamerika och Asien
Magister-uppsats, Institutionen för ekonomi och företagandeSammanfattning : Problem formulation • Are there any factors affecting the choice of marketing strategy? • What is it that determines the degree for the company to use a standardized or a adapt marketing strategy? • How profitable is Scania's marketing strategy in each country? Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets. We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market. LÄS MER
17. Securing the global brand strategy : – global standardization or local adaptation
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. LÄS MER
18. Pixel Based and Object Oriented Multi-spectral Remotely Sensed Data Analysis for Flood Risk Assessment and Vulnerability Mapping.
Master-uppsats, Institutionen för datavetenskapSammanfattning : Geographical information system with remotely sensed data can be instrumental in many ways for disaster management and post disaster rehabilitation. During last few decades the usage of remotely sensed data has extensively increased, although image interpretation tools are not highly accurate but still considered as fast, reliable and useful way to get information from imagery. LÄS MER
19. Det mångkulturella äktenskapet : Internationella fusioner, problematiken då två parter blir till en
Kandidat-uppsats, Institutionen för ekonomi och företagandeSammanfattning : Background: Thanks to the globalization and the EU the international trade is growing faster than ever and companies are able to change ownership across the borders of the nations. Today one can talk about global marketplace with a deeper integration of the economies of the world. LÄS MER
20. Formulation Of Marketing Strategy In India : Application of the Global Strategy Formulation Model
Magister-uppsats, Ekonomihögskolan, EHVSammanfattning : Abstract As a part of the strategic planning process a company has to formulate a marketing strategy before entering a new market. For global marketers, formulation of a global marketing strategy is of big importance since it contributes benefits, including raising the efficacy of new-products launches, cost reduction and improving product quality and market share performance. LÄS MER
