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1. 1. How to create value through strategic product sample promotions : A L'Oréal case study

   Master-uppsats, Företagsekonomiska institutionen

   Författare :Maria Jedenmark; Mikaela Eckerbom; [2012]
   Nyckelord :Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

   Sammanfattning : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. LÄS MER