Sökning: "Swedish beauty industry"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Swedish beauty industry.

  1. 1. Flödets Arkitekt : Hur medie- och informationskunnighet formar unga kvinnors upplevelser av skönhetsindustrin på Instagram

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Nadie Vainio Ali; Elin Torndal; [2023]
    Nyckelord :Unga vuxna; ungdomar; kvinnor; tjejer; digitalisering; sociala medier; Instagram; medie- och informationskunnighet MIK ; media literacy; media and information literacy; källkritik; reklam; informationsbeteende; informationspraktik; självbild; ideal;

    Sammanfattning : The aim of the study is to investigate how media and information literacy (MIL) among young women affect their views on beauty-related advertisements and posts on Instagram, in accordance with infrastructure knowledge, mental health and purchase behavior. This is conducted through semi-structured interviews with 6 young Swedish women in the age range of 20-25 years old, through which an analysis of the retrieved answers is made. LÄS MER

  3. 2. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

    Magister-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Jasmin Ella Masic; [2022]
    Nyckelord :Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

    Sammanfattning : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. LÄS MER

  4. 3. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sanna Jurén; Isabelle Kallenberg; [2022]
    Nyckelord :Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Sammanfattning : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. LÄS MER

  5. 4. Competence Development and HR in an SME Context

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elin Bergström; Tobias Sköld; [2021]
    Nyckelord :Competence development; Small- and medium-sized enterprises; SME; Workplace learning; Talent management; Human Resource Management; Business and Economics;

    Sammanfattning : There are over 1.1 million small- or medium-sized enterprises (SMEs) in Sweden. But even if they have a significant impact on both the country’s economy as well as creating a majority of all Swedish jobs, the current research within competence development has in large, overlooked SMEs. LÄS MER

  7. 5. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :yekbun Demirel; Piyumi Gangabada; [2021]
    Nyckelord :Social media reviews; purchase intention; actual buying behaviour; cross-country comparison;

    Sammanfattning : Research Question: To what extent do social media reviews’ effect on the purchase   intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison?     Purpose:   The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. LÄS MER