Sökning: "actual buying behaviour"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden actual buying behaviour.

  1. 1. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hugo Bluhme; Jenny Lidman; [2021]
    Nyckelord :Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

    Sammanfattning : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. LÄS MER

  3. 2. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :yekbun Demirel; Piyumi Gangabada; [2021]
    Nyckelord :Social media reviews; purchase intention; actual buying behaviour; cross-country comparison;

    Sammanfattning : Research Question: To what extent do social media reviews’ effect on the purchase   intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison?     Purpose:   The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. LÄS MER

  4. 3. Do you care, men? Examining the factors that influence men’s attitude towards natural personal care products in Germany and attitude’s impact on purchase intention.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Isabel Ambaum; Zeynep Demir; [2020]
    Nyckelord :Natural personal care products; male consumers; German market; attitude; purchase intention;

    Sammanfattning : The growing consciousness of consumers towards buying products that contain mainly natural ingredients and do not harm the health and the environment drives the growth of the natural personal care market. Additionally, men nowadays care more about their image and self-presentation which lead to an increase of the natural personal care products offered for men. LÄS MER

  5. 4. Kundens kanalupplevelse : En studie om kunders upplevelse av interaktionen med detaljhandelsföretags olika kanaler

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Linda Adelin; Alice Olsson; [2018]
    Nyckelord :omni-channel customer; omni-channel; customer experience; retailing; utilitarian and hedonic values;

    Sammanfattning : Digital and mobile channels has dramatically changed the retailing environment. New technologies allow companies to integrate information between different channels, in order to create a seamless and personal shopping experience for its customers. This is termed omni-channel retail strategy. LÄS MER

  7. 5. Hinder som uppstår vid hållbar klädkonsumtion : En studie om vilka hinder kvinnliga konsumenter i åldern 25 till 35 år upplever när de kommer till att handla olika typer av vad de anser är hållbara plagg

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ida Jäderbrink; Rebecca Larsson; Moa Stern; [2018]
    Nyckelord :sustainability; apparel consumption; consumer behaviour; attitude-behaviour gap; wardrobe studies; hållbarhet; klädkonsumtion; konsumentbeteende; attityd-beteende gap; garderobsstudie;

    Sammanfattning : Textilindustrin har en omfattande negativ påverkan på miljön och konsumenters köpbeteende är en del av detta problem. Konsumenter påverkar mer än vad de är medvetna om genom vad de väljer att konsumera och hur mycket de inhandlar. LÄS MER