Sökning: "Gustav Wallén"

Hittade 2 uppsatser innehållade orden Gustav Wallén.

1. 1. Den bästa storyn vinner : En jämförande fallstudie av corporate storytelling inom organisationer

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Gustav Lindwall; Hanna Wallén; [2020]
   Nyckelord :Corporate storytelling; organisations; management impression; the narrative paradigm; legitimacy;

   Sammanfattning : This thesis aims to examine corporate storytelling and provide a more holistic understanding of the communication strategy by exploring the recipients experiences of such type of communication. On a more particular note the study tries to provide an understanding of how corporate storytelling is received by potential consumers and in which ways corporate storytelling can contribute to organisations legitimacy. LÄS MER

3. 2. The stigmatization of alcohol - a document study on how Absolut is attempting to destigmatize their products

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Astrid Tamm; Anja Wallén; Gustav Bergqvist; [2019]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER