Sökning: "HVAC-R Industry"
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1. From Product to Service – The Customer Value of Servitization - A study examining the potential customer value of servitization of the indoor climate
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In an environment that constantly changes and with increasing competition, firms struggle to stay competitive. To be able to compete, firms have to differentiate. One way to do so is through servitization. By offering customers services instead of products, firms can improve their offering to customers by increased customization. LÄS MER
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