Sökning: "Hanna Schongin"

Hittade 1 uppsats innehållade orden Hanna Schongin.

  1. 1. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    Kandidat-uppsats, Jönköping University

    Författare :Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Nyckelord :Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Sammanfattning : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. LÄS MER