Sökning: "Hoyt Patrick Lacy"

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  1. 1. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johann Maximilian Lippmann; Hoyt Patrick Lacy; [2022]
    Nyckelord :Market Opportunity Analysis; Market Potential; Market Screening; Technology; Business and Economics;

    Sammanfattning : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. LÄS MER