Sökning: "Hssine Kouissem"

Hittade 1 uppsats innehållade orden Hssine Kouissem.

  1. 1. En negativ association med en folkkär person : En kvalitativ studie kring konsumenternas upplevelse av negativa händelser involverande varumärkesrepresentanter

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Hssine Kouissem; Felix Ahlkvist; Alex Roos; [2022]
    Nyckelord :;

    Sammanfattning : The study was conducted from an interest of an up and coming phenomenon where representatives have a bigger role in advertising and branding. The purpose of the study is to examine how consumers' perceptions of brands are affected in connection with negative events concerning its representatives. LÄS MER