Sökning: "Human Brand Publics"
Hittade 1 uppsats innehållade orden Human Brand Publics.
1. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. LÄS MER
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